A Content Management System enables business users to independently create, publish and manage engaging, mobile-responsive experiences. For IT managers, a CMS provides permissions, workflow and related tools to support the needs of business users.
A CMS has a wealth of features that drive time savings for users. From built-in page templates to content localization, from page analytics to in-context editing, it's easy to take for granted what a CMS can do: save you time. And as the saying goes, “time is money.”
A CMS helps you scale your content operation. By leveraging features like permissions, workflow and version history, you can grow the number of content authors, approvers and publishers, all while adhering to quality controls and brand guidelines.
B2B marketers can use a CMS to sustain demand generation via content and to drive revenue via pricing requests, white paper leads and webinar leads. Use a CMS to easily embed forms on pages with form submissions integrated with a Customer Relationship Management (CRM) system.
A CMS provides site-wide analytics, as well as detailed metrics for each page. In addition to metrics, such as page views, time on page and bounce rate, a CMS provides meaningful insights about your site, such as top performing pages, trends, visitor flows and conversion paths. By applying learnings from the analytics and insights, marketers can create more effective content.
When marketers can manage content without assistance from IT, it makes them immediately more productive. They’ll be in full control of their campaigns, from content to timing to results. In addition, content reuse automates the delivery of the right content in the right context, giving marketers a higher return on their content investment.
With features such as web farms, page caching and module caching, a CMS can drive performance improvements. Your site will load faster, which your visitors will appreciate. In addition, search engines factor page speed into search rankings, so a faster site can improve your SEO.