Earlier today, we
announced the launch of Evoq 8, a move that takes us beyond Web Content Management and enables Marketers to publish, personalize and measure content anywhere online. We previewed Evoq 8 to a number of customers and the feedback has been quite positive. Customers are excited about any number of features, from our real-time personalization to analytics reports they can view on each and every page.
I’d like to share a few of the new features that I’m most excited about.
Statistics on page views, referrers, unique visitors and conversions are presented as an overlay on each web page, via data collected and managed by Evoq.
Any marketer, regardless of their level of proficiency with analytics, can immediately understand how content is performing, without navigating to a separate web analytics system.
Today’s web visitors expect personalized experiences. In other words, they need to see what they want, when they want it.
Evoq 8 enables you to
build personalization rules that tailor site content based on the visitor's profile.
Rules are based on geography, account registration (i.e. registered vs. non-registered users), gender, age, recent visits, referral source, search terms and ad clicks.
For example, on a page that highlights your Implementation Partners, content personalization can list your top five partners within 100 miles of the visitor (based on the explicit or inferred geographic location of the visitor).
Centralized Access to Cloud-Hosted Content Repositories
Evoq Content includes
built-in connectors to the following systems:
- Amazon S3
- Microsoft SharePoint
Setting up each connector is easy: enter the relevant credentials and the integration is completed in a single click.
Our Box, Dropbox, Microsoft SharePoint and Amazon S3 connectors make it easy for you to
incorporate your cloud-hosted assets into Evoq.
In addition, our Marketo connector enables you to connect your website to your Marketo-based marketing automation system.
Flexible Content Layouts
It’s never been easier for users to create and manage new pages. Users can select from a collection of built-in layouts, or assemble their own via a simple-to-use, drag-and-drop interface. Our new “Content Layout” module provides a set of built-in layouts (e.g. 25% + 75%, 50% + 50%, 5x20% and more). Alternatively, you can assemble your own via a simple-to-use, drag-and-drop interface.
If you create a custom layout, you can save the new layout as a template, making it available for re-use on other pages. Best of all, the Content Layout module provides responsive web design “out of the box,” which means that the page content you create is mobile-ready. In other words, the rendering of content will adapt based on the dimensions of the viewing device.
Activate the brand advocates already on your website by rewarding them for sharing content on their personal social networks. Our advocacy marketing capability is integrated with Evoq’s native gamification engine, and engages customers by issuing challenges,
tracking challenge completions, and awarding points, badges, or other designated incentives.
Evoq 8 Presentation
I presented a webinar on Evoq 8 with our CEO, Navin. Have a look at the slides below.
Build World-Class Digital Experiences with Evoq 8 from DNN