Ships Evoq 8, Which Introduces Integration with Cloud Content Repositories, Real-time Personalization, Content Analytics, and Advocacy Marketing Capabilities
SAN MATEO, CA (January 27, 2015) - DNN announces the general availability of Evoq 8, which empowers modern digital marketers to easily access all of their digital assets regardless of where they are stored, publish content to any online channel, personalize it to each visitor, and measure its effectiveness.
“We’re seeing a big shift in the digital marketing landscape. Marketers have to coordinate the publishing and tracking of content to multiple channels and systems, beyond their own websites – Twitter, Facebook, LinkedIn, campaign microsites and landing pages, CRM systems, and marketing automation systems. From a marketing solutions perspective, on the one hand are traditional Web CMS for content publishing; and on the other hand, there are now more nascent solutions from young companies rooted in predictive analytics, personalization, and content marketing. Marketers are desperate to bridge that gap,” said Navin Nagiah, CEO and President, DNN.
Nagiah continued, “With Evoq 8, we will be one of the few companies to straddle both worlds and deliver measurable ROI to customers. Evoq pulls content from any repository, pushes it to any online channel, and measures its effectiveness.”
New features in Evoq 8 include:
- Content Personalization: Content personalization is seen as an essential digital marketing capability that increases conversion, according to recent research by Econsultancy. Evoq 8 enables customers to build personalization rules that tailor site content based on visitors’ profiles. Rules are based on geography, account registration (i.e. registered versus non-registered users), gender, age, recent visits, referral source, search terms and ad clicks.
- Page-Level Content Analytics: Statistics on page views, referrers, unique visitors and conversions are presented as an overlay on each web page, via data collected and managed by Evoq. Any marketer, regardless of their level of proficiency with analytics, can immediately understand how content is performing, without navigating to a separate web analytics system.
- Centralized Access to Cloud-Hosted Content Repositories: Evoq 8 includes built-in connectors to Box, Dropbox, Amazon S3, and SharePoint, making it easy to access any piece of content or digital asset from a single window. This capability allows marketers and content producers to use their preferred content storage service or use multiple services, without moving files, duplicating effort, or wasting valuable time.
- Advocate Marketing: Evoq 8 enables Marketers to activate the brand advocates already on their website by rewarding them for sharing content on their personal social networks. The advocacy marketing capability is integrated with Evoq’s native gamification engine, and engages customers by issuing challenges, tracking challenge completions, and awarding points, badges, or other designated incentives.
In addition, Evoq 8 allows Marketers to quickly and easily integrate their websites with Marketo, and delivers a redesigned user experience built for busy marketers. Evoq 8 features an intuitive, streamlined interface that is simple to learn, with layout and editing capabilities that are more efficient and save marketers precious time.
DNN will be providing further details on Evoq 8, including a product
demonstration, during a live webinar on Wednesday, January 28, 2015 at
9am PT (12pm ET). The webinar is open to the general public. Register now
for the webinar.
DNN provides a suite of solutions that make designing, building and managing feature-rich sites fast, easy and cost-effective. The DNN Platform CMS is the foundation for over 750,000 websites worldwide and powers Evoq Content. Thousands of organizations like Bank of America, Aetna, True Value Hardware, Whirlpool, the National Football League (NFL), the US Department of Defense (DoD) and Sports Direct have leveraged DNN to deploy highly engaging, business-critical websites.
For more information about DNN and Evoq Suite, call us at (650) 288-3150.
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