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Bruce Chapman

How To set up Goals for Conversion Tracking in Google Analytics

The Meaning of Life, as calculated by the supercomputer ‘Deep Thought’ in the   Hitchhikers Guide to the Galaxy , is 42.  Those familiar with the story will know a bigger supercomputer was required to actually come up with the question that …

How to Segment your Visitors in Google Analytics using Evoq

Are you using Segmentation when you view your visitors in Google Analytics? Hopefully the answer to that question is ‘yes, of course’.  Many people do not.   A failure to use Segmentation is missing the trees for the forest.  Not …

Where to Run Your Web CMS: On-Premises or Cloud?

Where to Run Your Web CMS: On-Premises or Cloud?

Once you’ve selected a Web CMS, you’ll need to determine whether to run it on-premises or in the cloud. This post helps you decide.

The 5 Most Common Intranet Mistakes (and How to Avoid Them)

The 5 Most Common Intranet Mistakes (and How to Avoid Them)

The five most common intranet mistakes, according to intranet expert Sam Marshall.

Using a CMS for an Intranet

Using a CMS for an Intranet

How Content Management Systems (CMS) are ideal for building Intranets, and how to get the most out of a CMS when building one.

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