I want you to take a minute and think about all of the great products you have used throughout your life. What is it that attracted you to the product? What was it about the product that made it stand out from all the others? Were those same attractive qualities present in the first version of the product? What are the common threads that you see in all those products? When I think of truly great products, I think of the Apple iPhone, the Logitech Harmony Remote, the TiVo, Google Search, and even Quicken. When I look at all those products and where they started, the common threads that I see are a combination of power, simplicity (yes, I know, some of those products have gotten a bit more complex as they have aged) and integration.