Israel Martinez details how you can use advocacy marketing to extend the reach of your content.
In diagnosing his own medical condition, Israel Martinez draws parallels to the role of content in the buying process.
Content marketing should not be limited to early stage awareness. Instead, use content marketing throughout the entire sales cycle, from awareness to consideration to selection.
What is content marketing? We compiled definitions from five leading experts.
How you can apply lessons from "The Tipping Point" (a best selling book by Malcolm Gladwell) to your content marketing.
Public: Content is viewable to anyone who can see the blog page.
Private: Content is only viewable by you.
Personal: Only the blog owner can publish blog entries.
Ghost Writer: The blog owner and any ghost writers can publish entries; blog owner is the displayed author.
All Bloggers: Any user who can blog can publish blog entries to this blog and the person publishing the entry is credited as the author.
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