Note: This guest post is by Fred Beer. Fred is President at ITX, a DNN Gold Certified Partner. To learn more about them, visit the ITX website.
Leading companies today realize that customer experiences differentiate them from their competition, both positively and negatively. By delivering a wonderful experience to clients, companies can earn higher returns and more loyal customers that will stay with them throughout their lifetime.
Experiences built with software are especially powerful because of their ability to deliver consistent and engaging interactions that can inspire users to take action.
We’ve identified five principles that create great software products that in turn deliver powerful experiences to users. DNN’s Evoq CMS is a great platform to use because it is aligned with each of these principles to help inspire end-users to become brand advocates for your company.
Clear and Executable Strategy
Your strategy around your software products needs to be aligned with your execution in order to get your desired outcomes. To reach this goal, your strategy plan needs to be clear and executable in the short-term, as well as have items prioritized for long-term success.
Both the short-term and long-term, however, must be in-line with your vision and must be adaptable as conditions change. There needs to be a clear path on how you can progress from where you are today to where you want to be tomorrow, and you need to have the technology in place to help you get there. You must also realize that this will change and so your technology must be extensible and adaptable to support both today and the unknown changes in the future.
Evoq provides thousands of off-the-shelf add-ons and a robust, extensible architecture to build your own applications. This makes Evoq the perfect solution to support your needs both today and in the future. It is infinitely customizable to support whatever you and your stakeholders can dream up and delivers those changes cost-effectively to keep you focused on the results you are aiming to achieve.
User Experiences that Inspire
In the past, you may have gotten by with a functional site that didn’t inspire users with simplicity and aesthetics. Today, this is table stakes. It is expected. Your experience must inspire your users or they simply won’t come back, or stay on your platform to begin with.
This means you need a platform that serves today’s needs. It needs to support responsive design, SEO, and personalization. It needs to provide templates that are flexible enough to give designers creative freedom without being difficult to implement.
Evoq provides a robust infrastructure to allow flexible templates for pages and single page applications. Evoq has support for responsive, compelling content as well as SEO. Evoq’s customizability makes it ideal to allow the creative freedom needed to let the user experience team be free to create an inspired user experience worthy of your brand.
Examples of this customization include Youth Villages and University of Rochester School of Nursing.
A Higher Level of Quality
Quality isn’t solely about whether or not your product functions. It needs to be secure and scalable with a strong architecture, as well as compliant to industry and government regulations. A product that doesn’t meet all of these requirements adds a lot of risk.
Evoq has been rigorously tested and optimized for performance. It has a dedicated security team that is constantly assessing risks, recommending patches and supports compliance standards through its open architecture.
Evoq offers website performance optimization tools that will provide the competitive speed advantage you need. This makes Evoq flexible enough to meet your needs, while reducing risks, and delivering a high quality result.
Predictable Process and Outcomes
For any business’s customers, predictability is important. Stakeholders, management, customers and investors want to know when a product will be released. An organization of any scale needs to have the capability to provide this predictability. In the development world, Agile development is an increasingly popular process that delivers output faster and more predictably.
Evoq’s flexibility and support for modular development make it a fantastic fit with Agile development processes. Because of its easy-to-use functionality, predictability is much more practical and realistic since you can deliver results in time with the schedule set up between the technology vendor and the customer.
Its modular nature also makes it easy to build sections of your solution independent of each other.
Related: ITX blog post on Agile Process Overview
Once your product is in production, it needs to be supported. Not only do you need to handle incidents that arise, but you need to proactively monitor and oversee the product to ensure it is available for end-users.
Evoq provides a robust set of tools to monitor the logs and verify that everything is working as expected. From regular patches done to the platform, to phone support, and to the large community behind DNN, there is always someone able to help address your needs.
The features and functionality behind Evoq create a great foundation to deliver compelling digital products that inspire users and deliver business results, now, and into the future.