If i have a website with .com for the main english version of the site (EN-US) and ".co.uk" or "/uk" for the EN-GB version of the website, and if most of the pages from the main website (.com) are dedicated to british users also, what will be the best to do, will it be better to write new unique content on every page for the "EN-GB" version or use the same content from the main ".com" pages and using canonical to avoid duplication. Will it give any advantage to have unique english pages for british users instead of using the same content from the main version (.com) of the website?



Regards

Typo in my last post Sorry the lang specific country example should have read:   

http://example.com" hreflang="en-GB" /> for the UK 

Sorry Sebastian, I guess I didn't really explain my thoughts very well above. I agree with you that it really depends on what you're trying to accomplish with the site.

SS, If you do build a site for both countries and the content is basically the same on both the sites you will want to use canonical and hreflang tags but I guess I don't see the point in building a duplicate UK site if it's going to be basically the same content because, if your main site is the most trusted source for your topic, it might still rank well without a specific UK hreflang annotation. In other words, the only reason I would consider building a different site for the UK would be if the messaging, product or service offering content varied enough to justify the effort of building a new site.

John Muller from Google recently confirmed you can use multiple hreflang values for one URL:

https://www.examplesite.com/en/about/" hreflang="en-gb">
https://www.examplesite.com/en/about/" hreflang="en-us">

Here is a link to that conversation:

https://twitter.com/JohnMu/status/837...