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Bush Industries Enhances Online Consumer Experience with DotNetNuke

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  • 9/13/2011

Visually rich user interface enables customer-friendly purchasing environment

San Mateo, Calif. – September 13, 2011 – DotNetNuke Corp. today announced that Bush Industries, a leading global manufacturer of reliable and affordable furnishing solutions for work and home, leveraged the DotNetNuke web content management platform to power its new series of customer-focused websites. The Bush Industries Web development team leveraged the powerful capabilities included in the flexible and cost-effective DotNetNuke Professional Edition to create a visual-rich portal that quickly connects customers with the products they want, while creating a valuable flow of information between Bush and its retail partners.

After more than 50 years of building an industry-leading reputation providing home and office furniture, Bush Industries made a strategic decision to use a more targeted approach in its online capabilities. The company’s new model incorporates direct consumer engagement to create more customer pull in the marketplace, while providing retailers with an easily-accessed information source on Bush product lines.

“As Bush continues to expand its product offerings, we decided it was necessary to establish a business-to-consumer platform that could incorporate multiple brand websites on a stand-alone basis, while still maintaining an overall consolidated portal to support a broad consumer sales life cycle,” said Patrick Theimer, executive vice president of marketing and e-commerce for Bush Industries. “We used DotNetNuke to create an online presence that tightly links our customers’ activities with our retail partners, providing our internal team with information that allows us to continually improve our site content and user experience.”

Bush Industries enlisted the services of website design and digital marketing company Illuminati Studios, which quickly identified the need for a web content management platform that would fit with the existing Bush Industries IT environment. Building a site that replicated the involved, “highly-considered” purchasing environment offered by an in-store experience was also a critical component. Using DotNetNuke, Illuminati designed a corporate portal that provides instant access to the websites of Bush Industries’ two furniture divisions, and, as well as buyer-specific “micro-sites” for the my|space, Office Connect, Workplace Solutions and Bush Signature brands. DotNetNuke also provides an extensive support environment for the development team, and for internal Bush administrators.

“An important reason for choosing the DotNetNuke Professional and Enterprise Editions is the great support that’s available through the DotNetNuke Support Network,” said Theimer. “It’s been a great resource for our development work and will be invaluable for the Bush internal team moving forward.”

With easy customization and ready-to-use modules like the Avatar Software Search Boost, Bush Industries was able to create a powerful, easy-to-navigate portal that helps customers find the furniture to fit their needs, as well as the outlets where they can purchase it. DotNetNuke provides a Web platform that simultaneously helps customers make more informed decisions, while linking product specifications and customer information with supply chain data.

“Establishing an integrated online presence for customers and partners is critical to any business,” said Mitch Bishop, chief marketing officer at DotNetNuke. “The flexible, extensible DotNetNuke platform empowers forward-thinking organizations like Bush Industries to create a world-class online presence that integrates their partner and customer experience seamlessly.”


About DotNetNuke Corp.
DotNetNuke software is used by developers, designers and business people to quickly build and easily maintain websites of all kinds. We are the number one Web content management solution in the Microsoft ecosystem over 700,000 websites have been deployed worldwide using our products. Our online store speeds up this process by offering over 10,000 apps and add-ons that quickly and easily extend our product. Thousands of organizations like True Value, Bose, Cornell University, Glacier Water, Pier One Imports, El Camino Hospital and the City of Denver have leveraged DotNetNuke to deploy highly engaging business critical websites. There have been over 7 million downloads of our open source project, which fuels an active global community one million strong. The rapid growth of our commercial products resulted in DotNetNuke Corp. being named as one of the fastest growing private companies in America on the 2011 Inc. 500 list. Founded in 2006 and funded by Sierra Ventures, August Capital and Pelion Venture Partners, DotNetNuke Corp. is headquartered in San Mateo, California, with offices in Vancouver and Amsterdam.

DotNetNuke® and DNN® are registered trademarks of DNN Corp. All other registered and unregistered trademarks in this document are the sole property of their respective owners.

Press Contacts:
DotNetNuke Corp. Marketing
[email protected]

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