Presenter(s): Scott Albro, Founder and CEO, TOPO and Dennis Shiao, Dir. Product Marketing, DNN Corp.
Skill Level: All
Target Audience: Community Managers, Marketers, Business Decision Makers
94% of buyers trust word-of-mouth marketing over advertising. That's why it's critical that you provide buyers and customers with the ability to communicate with each other. Based on the new Online Community Playbook, TOPO partner Scott Albro will outline a step-by-step process for building online communities that convert prospects and engage customers.
Attendees will learn:
- The 10 essential steps for building a community
- How to recruit and engage members
- The 20+ applications a community can support
- How to track and optimize community health