About Google Analytics Pro

Google Analytics Pro (AdminRegistered users who are members of the Administrators role. These users have full access to manage the site including adding, deleting and editing all pages and modules. Administrators also have access to the Admin pages located on the main menu. > Advanced Settings > Google Analytics Pro ) enables Administrators and authorized users to analyze and improve online search results. Administrators can create segmentation rules that isolate and analyze subsets of site traffic. Google Analytics Pro can be added to any site page.

What Is Google Analytics and why should I consider using it

"Google Analytics site (http://www.google.ca/analytics/), Google Analytics is the enterprise-class web analytics solution that gives a rich insight into website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features allow users to see and analyze their traffic data in an entirely new way. With Google Analytics, users are more prepared to write better-targeted ads, strengthen their marketing initiatives and create higher converting websites."

Currently, some of the major feature points include:

• Analytics Intelligence: Google Analytics monitors reports and automatically alerts users of significant changes in data patterns.
• Advanced Segmentation: Isolate and analyze subsets of site traffic with a fast interactive segment builder.
• Flexible Customization: Data can be organized in the way user want to see it with custom reports, custom variables, and a flexible tracking API.
• E-Commence Tracking: Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify revenue sources.
• Goals: Track sales and conversions. Measure site engagement goals against self defined threshold levels.
• Mobile Tracking: Track web-enabled phones, mobile websites and mobile app's.
• Data Export: API Integrate business information and develop applications that access Google Analytics data.
• Advance Analysis Tools: Perform advanced data analysis with pivot tables, filtering and multiple dimensions. Discover new trends and insights with motion chart visualizations.
• Benchmarking: Find out whether site usage metrics under-perform or outperform those in the same industry.

How do I get an account?

For details on Google Analytics and to sign up for an account, visit the Google Analytics website at http://www.google.com/analytics and look for the sign up link.

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