An online community management solution brings your customers or constituents closer together: it facilitates one-to-one and many-to-many relationships that build bonds and moves business forward. The result is a closer connection with your brand.
Users who are rewarded for building knowledge around your products and services develop a stronger affinity with your brand. Some could rise to serve as brand advocates, helping to spread the word and share the joy about their experiences with you.
According to the NM Incite Social Care Survey, nearly half of US social media users actively seek customer service through social media. With online community management, you'll see a deflection of customer support phone calls, as community members exchange information and answer each other's questions.
As users find answers for themselves and connect with peers for trusted recommendations and tips, their customer experience improves. Not only are customers able to get more out of your products and services, they forge connections with others who can assist as related questions arise in the future.
Empower community members to create and maintain detailed product or service information at a lower cost than dedicated internal personnel could. With the community providing checks and balances over content, your product information is more current, accurate, and trusted.
An online community’s user-generated content is full of keywords used in natural dialogue. Members talking about your company and products create content around long tail keywords. As a result, your site ranks higher in organic search engine results for these keywords.