Multi-Channel Publishing
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Benefits of Multi-Channel Publishing

It’s hard to reach customers today: they shift from device to device, and from context to context. To attract, satisfy and retain customers, your content needs to reach them wherever and whenever they need it.

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Higher Return on Investment

By publishing to multiple channels, you’ll sustain a higher return on your content investment. Your content generates a broader impact and wider reach than it could on a single channel, such as your website.

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Customer Satisfaction and Retention

It’s easy for customers to forget about you. That’s why your content must reach customers wherever they are, whether that’s an app, social network or Internet of Things device. Multi-channel publishing gives you a higher chance of connecting and engaging with customers, which helps increase customer satisfaction.

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Future-Proof

We don’t know what new channels, technologies and devices will emerge in the future. Multi-channel publishing makes content ready for the future. A structured content approach combined with a REST API makes content available to the apps or devices that emerge in the next 5, 10 or 50 years.

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Time Savings

Multi-channel publishing is a scalable method to reach customers wherever they are. By managing a central repository of content, you’ll see significant time savings compared to managing content on a channel-by-channel basis.


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What is Liquid Content?
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What is Liquid Content?
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What is Liquid Content?
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