Multi-Channel Publishing
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Multi-Channel Publishing

According to Gartner Research, “digital content must make itself available to a user when and where it’s needed.” Multi-channel publishing helps distribute your content to websites, social media applications, mobile apps, Internet of Things (IoT) devices and more.

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Benefits

Users are spending less time visiting websites. If your content is not ready for the devices and apps your customers are using, then you’ll quickly be forgotten. Multi-channel publishing helps you stay connected with customers wherever they happen to be.

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Use Cases

The use cases of multi-channel publishing will be defined by the users of today, and the users of tomorrow. Today, content must be published to the channels frequented by your customers. Tomorrow, as customers branch out to use new channels, your content will need to find them there.

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Analytics

Consumption and engagement patterns can vary on a channel-by-channel basis. For instance, visitors to a website from a laptop computer will engage with content differently than mobile app users who are in transit and on the go. As a marketer, it’s important to understand content analytics on a per-channel basis.


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What is Liquid Content?
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What is Liquid Content?
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