Analytics reports and dashboards help you understand whether the intranet is meeting your business objectives. You can create processes to address metrics that are trending in the wrong direction, and use analytics to track your progress in correcting those trends.
Page views are a measure of how often a particular page was visited. While page views give you a high-level understanding, they don’t always tell you the whole story. For instance, the intranet homepage may be the default start page for employees’ browsers. It’ll receive the most page views on the intranet, but is the homepage useful to visitors? Related metrics, such as bounce rate and time on page, can shed light on that.
Visitor flow helps intranet managers understand how visitors find a page, and where they go next. For instance, a Frequently Asked Questions (FAQ) page about employee benefits may receive visits from both the intranet homepage and from the main Benefits page. From the FAQ, visitors may click to the Benefits login page and the vacation schedule.
Use analytics dashboards to identify the most active users on your intranet. These users are likely to have high employee engagement, and are good candidates for employee advocacy programs. Enable them to share content, news and announcements about your organization with their connections and social networks.
Use intranet analytics to uncover the most popular topics from the most-viewed content and from the metadata (e.g., tags and taxonomy) associated with that content. Trending topics help you identify issues that are top of mind with employees and that can be topics for future communications from the leadership team.
Understand what content is most popular and engaging based on social interactions: likes, comments, shares, votes and replies. These insights help your intranet content managers understand new content to create to keep audience engaged and coming back.