Digital Marketing
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Digital Marketing

Digital Marketing uses websites, apps, social media sites, and other online channels to increase awareness and consideration of your brand or cause. Because digital marketing is measurable, marketers can understand the effectiveness of each campaign and drive better results going forward.

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Email Marketing

While some have proclaimed that email marketing is dead, it remains a highly effective digital marketing channel. In fact, email marketing is the most effective communications channel for some B2B and B2C brands. To retain the effectiveness of your email marketing, give special consideration to sending frequency and content quality.

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Marketing Automation

Marketing Automation is the use of software to implement common and repetitive marketing tasks: sending emails, tracking open and click rates, and organizing campaigns. In addition to the “automation” side of things, marketing automation also includes the important aspect of data collection and tracking, such as the collection and reporting of email metrics and the tracking of visitor actions to inform lead scoring.

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Conversion Rate Optimization

Conversion Rate Optimization (CRO) is the practice of increasing the percentage of visitors who take a specific action, also referred to as the “conversion.” Sample conversions include form submissions, product purchases, and survey completions. If a landing page receives 100 visitors and only 2 visitors complete the embedded form, conversion rate optimization uses tactics and techniques to convert the remaining 98 (or as many of them as possible).


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