Content Management System
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Content Management System

Content is the foundation of digital experiences. A Content Management System (CMS) is the foundation of an organization’s content. It’s a software application used to create and manage digital content.

What is a Content Management System?

A Content Management System (CMS) is a software application used to manage an organization’s content. It includes a management tier to handle content models, metadata, versioning, permissions, workflow and taxonomy.

A delivery tier handles the formatting and rendering of content. The delivery tier provides for the creation and management of page templates, themes and forms. In addition, the delivery tier may provide the ability to personalize content to each visitor.

A common scenario is for the IT department to install the Content Management System, including the configuration of users, user roles and permissions (management tier) and the creation of themes and page templates (delivery tier). Content creators, approvers and publishers use the CMS application to create and manage content for publishing to websites and other online channels.

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Benefits

A Content Management System helps you orchestrate your organization’s content. It enables your content team to surface the right content to visitors and helps authors understand the effectiveness of their content across the site.

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Use Cases

There are two main categories of CMS use cases: public sites (open to anyone) and private sites (restricted to authorized users). Within each category, there are an unlimited assortment: from lead generation websites to reseller sites, from corporate intranets to human resources portals.

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User Roles

In a Content Management System, permissions are applied to user roles, a logical grouping of users who inherit a common set of permissions. A CMS provides a set of built-in user roles and also enables administrators to create and manage custom user roles.

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How to Select

A CMS is a long-term investment: the right CMS can stay with your organization for ten years or more. To select a CMS that’s well-suited to your organization, find the right balance between the needs of IT users and business users.


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