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Your Roadmap to Build the Business Case for a Branded Online Community

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Branded online communities can generate 20% more revenue for a business, and are a critical channel for an organization's revenue goals, but how do you advocate for the necessary budget?

Marketing and customer care leaders are often the first to recognize the need for an online community, and may take the lead on creating one. Building a business case for your online community is essential to its long-term success.

In this report, online community expert Vanessa DiMauro will reveal the secrets of how community practitioners she’s interviewed have built the business plan, budget, and engagement of their online communities.

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