Presenter(s): Ted Schadler, VP and Principal Analyst, Forrester Research
Skill Level: all
Target Audience: all
How do you deliver great digital experiences in today's mobile-first, multi-touchpoint, omnichannel world? The answer is to map customers' journeys against your mobile and web touchpoints, then harness context - full knowledge of a customer's history, preferences, behaviors, and location - to tailor the experience.
Increasingly, organizations are looking at Web Content Management (WCM) solutions in the cloud. Why? Because in the cloud, you can rapidly deploy sites, reach mobile devices, secure against attacks, and scale to meet demand.
In this session you will:
* See the data highlighting major trends driving interest in "WCM in the Cloud"
* Understand the pros and cons of moving your WCM to the Cloud
* Master the role of the cloud in delivering great digital experiences.
* Build support and a roadmap to use the cloud in your digital experience delivery strategy.