Presenter(s): A Panel of Web Content Management Experts
Skill Level: All
Target Audience: All
How’s your relationship with your Web CMS? Depending on whom you ask, you’re bound to get different answers. For instance:
Marketing wants a break-up, because it's too difficult to update site content.
IT wants some time apart, because developing custom modules is too hard.
Finance is happy with everything as is.
Are you finding it difficult to know whether your Web CMS is meeting business objectives? We’ve assembled a panel of hands-on practitioners to share their Web CMS experiences.
Lisa Hoover McGreevy, Editor, Fierce Content Management
Sarah Hurley, Content Management Specialist at Care New England
Barb Mosher Zinck, Technology Analyst and Founder, Digital Tech Diary
Rich Schwerin, Digital Content Strategist, Digital Marketing, VMware
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