Presenter(s): Allison Smith, Customer Insights Professionals Analyst, Forrester Research
Skill Level: all
Target Audience: all
Your team is doing a great job managing your social profiles on Twitter, Facebook, Instagram and Google+. You’re using a social media listening platform, while monitoring feedback on review sites like Yelp or G2 Crowd. That’s great, but is it enough?
Join DNN and featured guest speaker Allison Smith for a discussion about the power of combining insights from the public social web with insights from a branded, online community. Allison Smith is an analyst serving Customer Insights Professionals at Forrester Research, whose published research covers social listening and social intelligence.
The webinar will explore the power of combining data from the public social web with a branded online community, to help understand what customers and partners are discussing and sharing-- to apply these insights toward product improvements, improving customer satisfaction, and increasing referral sales.