Presenter(s): Vincent Malanga, CIO and Sara Latham, Communications Director, COPD Foundation
Skill Level: all
Target Audience: all
In 2014, The COPD Foundation launched a branded online community on their website. They named it COPD360social and saw 1,000 member sign-ups in the first month alone. Today, COPD360social has over 7,000 members and engagement is through the roof.
Watch this DNN webinar to learn how Vincent Malanga (CIO) and Sara Latham (Communications Director) planned and executed their community strategy. You’ll hear how they engaged with influencers before the launch (and what they asked them to do) and how they generated off-the-charts engagement, all without spending a dollar on outbound marketing. You’ll leave this webinar with actionable ideas to increase user engagement on your own website.