Presenter(s): Dennis Shiao, Director of Content Marketing at DNN Corp.
Skill Level: all
Target Audience: all
The website is the center of your marketing universe: it’s your foundation for brand awareness, customer engagement, sales leads and revenue.
Because websites serve so many functions and have so many moving parts, it's a serious undertaking to design, build, launch and manage a site. At the center of killer websites is a great Content Management System.
Watch this 30-minute or less webinar that reveals the ways you can leverage key features of your CMS to attract new visitors, sustain longer visits and drive more returns.
This webinar covesr:
- Content personalization
- How to use analytics to inform content strategy
- Advocate marketing and visitor engagement