Encourage personal engagement through interaction around particular sub-topics, projects or causes.
Keep members highly engaged by letting them connect with like-minded peers.
By joining Groups, community members are more likely to discover others who share their interests, which personalizes their engagement and makes their experience more valuable and rewarding.
Enable highly focused conversations as a complement to broader community content.
Organize narrow topics that are of interest only to a fraction of the community into highly focused sub-areas. This allows Groups to delve into their topic of choice, leaving broader discussions open to the entire community.
Facilitate confidential conversations when needed.
For occasions when confidential communications are required by a subset of the community, private Groups can restrict access to a particular set of users.