Building Your Business Case for a Branded Online Community
In a research report conducted by DNN, 79% of respondents view branded, online communities are a "critical channel" for their marketing efforts. But how do community advocates gain the necessary budget and approval to launch an online community for their organization?
Online community expert Vanessa DiMauro will show you the way. Author of the recently published eBook "Roadmap to Build the Business Case for a Branded Online Community," Vanessa shares real-world case studies from leading organizations who launched online communities and how in-house community advocates built the business case.
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