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Vendor Interview: Will Strohl, Co-owner @ Hotcakes Commerce

Hotcakes Commerce

This is an interview I have recorded with Will Strohl, Co-owner and Director Of Product Development at Hotcakes Commerce, an e-commerce solution for DNN. Will has a long history on the DNN ecosystem and being a leader at Hotcakes Commerce is one of many hats he wears in the DNN community.

During the interview we have mostly discussed about Hotcakes Commerce as well as the future of e-commerce and his many roles in the DNN space.

Interview Breakdown:

  • 0:00 - Introductions
  • 4:00 - The Team Behind Hotcakes Commerce
  • 7:45 - Hotcakes Origins
  • 10:00 - Solving the steep learning curve problem
  • 14:45 - Custom Implementations and Partners
  • 16:45 - Mobile Apps
  • 21:00 - Pricing Strategy
  • 25:45 - Market Strategy
  • 27:15 - Exposing DNN to new Audiences
  • 29:00 - Why no "Lite" version?
  • 30:45 - Demo
  • 36:15 - Showcase / startwithwhy.com / clabbergirl.com / tptherapy.com
  • 41:15 - New Release Process
  • 43:00 - Getting Support for Hotcakes
  • 44:30 - Tips of how to pick a module
  • 47:30 - News Trends on Ecommerce
  • 49:45 - The Future of Hotcakes Commerce
  • 54:00 - Closing words

Comments

Will Strohl
Great interview, Aderson! It was a pleasure and an honor to be invited as the anniversary interview. :)
Will Strohl Friday, July 31, 2015 4:35 PM (link)
Aderson Oliveira
You mean "Great interviewee" Will :)
Aderson Oliveira Friday, July 31, 2015 4:39 PM (link)

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