Learn More





DNN Community Blog

The Community Blog is a personal opinion of community members and by no means the official standpoint of DNN Corp or DNN Platform. This is a place to express personal thoughts about DNNPlatform, the community and its ecosystem. Do you have useful information that you would like to share with the DNN Community in a featured article or blog? If so, please contact .

The use of the Community Blog is covered by our Community Blog Guidelines - please read before commenting or posting.

Why should you list your open source extensions on the DNN Store?

One of the best things I love about the DNN platform is the ease of building, releasing, and updating Extensions for your website. If you need custom functionality you can either build something yourself, or likely find something that someone else has developed previously that might fit your needs.

If you are an extension developer for DNN (previously DotNetNuke), you have many options for how you can get those modules into the hands of potential customers. If you want to get your modules into the hands of as many different users as possible, you can’t just stick to one distribution mechanism, you need to reach out and try to get your extension available in as many places as possible.

Some of the ways for distributing your modules include: 1) Hosting on your own website, 2) Hosting on GitHub, 3) Hosting on Codeplex. The often overlooked one however, especially for free and open source modules, is 4) The DNN Store.

The Store is a great marketplace for DNN extensions, and while it primarily is used to “sell” extensions, there was even a time free extensions were discouraged or even removed, that is not the case anymore. You can list your extensions, modules, skins, or even providers, to get your products out in front of more customers. Some of the benefits of doing so

  1. More exposure – Besides searching on Google, the Store is the single most accessed place when people are looking for an extension for DNN.
  2. Customer downloads - By uploading your extensions to the Store, people can “purchase” them, with $0 pricing. This allows for those customers to easily find those downloads again in the future, as products that they have purchased and download them again.
  3. Customer updates – You can put out a new release of your extensions, and using the Patch tools provided within the Store you can easily get that patch out to customers as well.
  4. Customer email option - After someone purchases one of your modules, you can have the Store automatically send them an email with information related to the module, resources on how to use the module, what your support policy is, etc.
  5. Customer list – One of the biggest benefits of people purchasing your extensions, you can build up a customer list. What you do with that list might vary.
  6. Referrals – Finally, and one of the biggest items, is the ability to earn some cash from your free extensions? How you might ask? Referrals, if you link to the Store with referral codes included in the links, if a customer actually pays for a module, in addition to downloading your free extensions, you can earn a percentage of that sale. You won’t likely get rich from this, but if you do things right you can get yourself a bottle of Jack Daniels here or there!

One thing I would highly suggest, if you are selling modules, DO not use the Store as a way to get people to “try” your modules, and then point them to your own website to do the selling. That is just not cool.

Please be sure to check out some of my free extensions in the Store: HammerFlex and DNNCHAT being the two most popular extensions I have there. And yes, to be upfront, those links have referral codes embedded in them!


2sic Daniel Mettler
Hi Chris
I'm thinking of placing 2sxc in the store. But I'm afraid of side effects, like
- support requests from users who feel entitled to support since they got it from the store
- confusion when searching/installing a module from inside DNN-Extensions because of double listings
- extra work to keep the store up to date with every module update we do (already have 5 places to sync)
- extra requirements like the EVS test
Could you give me some tips on this? Also: how much bigger is the exposure? My impression is that the forge is not well known to new people - so the store would be great...but I assume that free modules won't surface a lot since most lists show "top revenue" and things like that...

2sic Daniel Mettler Monday, September 08, 2014 3:22 PM (link)
Chris Hammond

1) I setup an auto emailer from the store that basically said my free extensions are unsupported, but they can pay for support if they wish. I haven't had anyone take me up on that yet :D
2) So you think people actually use the extensions search? :D Maybe they do, but I don't have anything to tell me that people actually use that, so I don't know if it really would be an issue or not.
3) It is a little more work, but I do it with a "patch" in the store, that cuts down on the amount of effort for each new release.
4) Does the store require EVS testing? I don't recall. It is always a good idea to try and pass EVS anyways though, and if not, fixes to get that going will likely cut down on support requests in teh future.

I don't have hard numbers right now, but I bet I get 15-20 new "purchases" a week, if not more, for my HammerFlex skin and DNNChat. Maybe that is less than I get in terms of downloads from the Forge, maybe it is more. But I get an email every time someone purchases, and that makes me feel warm and cozy.

Chris Hammond Monday, September 08, 2014 3:35 PM (link)
Ryan Moore
Hi Chris, "patch"... i might be dense, but I've had trouble finding/releasing patches in the new store vs just new version/product listing.

Might not be the best place for it, but quick pointer on where to post as a patch and your thoughts on whether you prefer a Patch as a release vs whole new product/listing?

Hmmm, too, does it show up as a "recently updated" product then in the store as well?
Ryan Moore Friday, October 03, 2014 1:46 AM (link)
Chris Hammond
Ryan, under "My Account" go to Patch Management under the Support heading.

Patches, as far as I know, do not show up in recently updated.
Chris Hammond Friday, October 03, 2014 9:35 AM (link)

Comment Form

Only registered users may post comments.


2sic Daniel Mettler (124)
Aderson Oliveira (15)
Alec Whittington (11)
Alex Shirley (10)
Andrew Nurse (30)
Anthony Glenwright (5)
Antonio Chagoury (28)
Ash Prasad (22)
Ben Schmidt (1)
Benjamin Hermann (25)
Benoit Sarton (9)
Beth Firebaugh (12)
Bill Walker (36)
Bob Kruger (5)
Brian Dukes (2)
Brice Snow (1)
Bruce Chapman (20)
Bryan Andrews (1)
cathal connolly (55)
Charles Nurse (163)
Chris Hammond (203)
Chris Paterra (55)
Clinton Patterson (28)
Cuong Dang (21)
Daniel Bartholomew (2)
Dave Buckner (2)
David Poindexter (3)
David Rodriguez (2)
Doug Howell (11)
Erik van Ballegoij (30)
Ernst Peter Tamminga (74)
Geoff Barlow (6)
Gifford Watkins (3)
Gilles Le Pigocher (3)
Ian Robinson (7)
Israel Martinez (17)
Jan Blomquist (2)
Jan Jonas (3)
Jaspreet Bhatia (1)
Jenni Merrifield (6)
Joe Brinkman (270)
John Mitchell (1)
Jon Henning (14)
Jonathan Sheely (4)
Jordan Coopersmith (1)
Joseph Craig (2)
Kan Ma (1)
Keivan Beigi (3)
Ken Grierson (10)
Kevin Schreiner (6)
Leigh Pointer (31)
Lorraine Young (60)
Malik Khan (1)
Matthias Schlomann (15)
Mauricio Márquez (5)
Michael Doxsey (7)
Michael Tobisch (3)
Michael Washington (202)
Mike Horton (19)
Mitchel Sellers (28)
Nathan Rover (3)
Navin V Nagiah (14)
Néstor Sánchez (31)
Nik Kalyani (14)
Peter Donker (52)
Philip Beadle (135)
Philipp Becker (4)
Richard Dumas (22)
Robert J Collins (5)
Roger Selwyn (8)
Ruben Lopez (1)
Ryan Martinez (1)
Salar Golestanian (4)
Sanjay Mehrotra (9)
Scott McCulloch (1)
Scott S (11)
Scott Wilkinson (3)
Scott Willhite (97)
Sebastian Leupold (80)
Shaun Walker (237)
Shawn Mehaffie (17)
Stefan Cullmann (12)
Stefan Kamphuis (12)
Steve Fabian (31)
Timo Breumelhof (24)
Tony Henrich (3)
Torsten Weggen (2)
Vicenç Masanas (27)
Vincent Nguyen (3)
Vitaly Kozadayev (6)
Will Morgenweck (37)
Will Strohl (163)
William Severance (5)
Try Evoq
For Free
Start Free Trial
a Demo
See Evoq Live
Need More Information?