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Snowcovered session from Brice Snow

This post is being updated during the session

Agenda, History of SnowCovered, Developers, Customers, Best Practices, Conclusion


Started selling IBuySpy addons in 2002

2003 providing developer services

Current Stats – 768 Active Developers, 11 average listings per developer. 54% US Based, 6% UK, 5% Australia, 4% Canada , 3% Netherlands

Average price of a module $70

Revenues per year, growth considerable (no numbers, just a graph)

2009 close to 5000 reviews submitted. Reviews have grown on a similar pattern to the revenue growth.

Listing Tips

Module Title – function name in the title, compatibility not necessary, technology distracting, good title = good search results

Short description – Functionality in 300 Characters, Marketing Buzzwords mask products with features

Description – Feature list at the top, Offer a product demo when possible, Most important information at the top left

Technical support/docs – Tell people what you offer!

Refund policy – have one, the more liberal/open the better for customer

License types – specify types/usage

Sales Growth Tips

Solicit feature suggestions – new version exposure, increases appeal, sell upgrades

Interface Improvements – Reduces support, improves marketing

Review requests – Improves page position, increases sales, provides validation

Spread the word – forum participation, social media, consultant recommended sales


I had to jet out of Brice’s session before the end to pass out Engage Software t-shirts in Ian and Dang’s session next door. Find Me, Dang, Ian or Pat from Engage to get a free t-shirt! you gotta come find us though (at our sessions is a good place to start).


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