Learn More





DNN Community Blog

The Community Blog is a personal opinion of community members and by no means the official standpoint of DNN Corp or DNN Platform. This is a place to express personal thoughts about DNNPlatform, the community and its ecosystem. Do you have useful information that you would like to share with the DNN Community in a featured article or blog? If so, please contact .

The use of the Community Blog is covered by our Community Blog Guidelines - please read before commenting or posting.

6 Steps to a Successful Smartphone Website (part 1 / 7)

This is part 1 of a 7 blog series that will give you the information you need to turn an idea into a Smartphone Website that captivates your audience. In this blog series you will learn 4 key areas needed when creating mobile websites. These include:

  • Planning for mobile success
  • Selecting a Web Content Management System (WCMS) for your mobile website
  • Testing your mobile website
  • Achieving mobile success

Part 1/7 - Introduction

According to Nielsen, the average internet session lasts 56 minutes when using a desktop computer, but under 5 minutes when using a smartphone. The reason is because smartphone users navigate the web with a specific goal in mind when they’re on the go. The paradigm is shifting, content used to be the king of the web, but in the mobile web, context is the king.

Smartphone users have their devices with them 24 / 7. That means, they browse the web while shopping, reading the newspaper, watching TV, and even when they shouldn’t be using their phones, like looking for directions while driving. Business owners cannot expect a message that has been carefully crafted for desktop users to have the same impact on a smartphone user.

PC’s and phones have major differences in terms of hardware, browsers and operating systems. For example: phones have smaller screens and resolutions, the finger is the main input mechanism, smartphones don’t support events like “mouse over” but they support events like swipe or tap and hold. 

If hardware, software, context and usage patterns are different, a fair conclusion is: the mobile web and the desktop web are different channels.

And, how important is to take advantage of the mobile channel?

According to Mary Meeker (named one of the ten smartest people in tech by Fortune magazine) we’re in the midst of the fifth major technology cycle. She predicts that within the next 2.5 years, there will be more people connected to the Internet over mobile devices than desktop devices. Another prediction is that businesses that adapt well to the mobile web will Win Big, while others will wonder what just happened.

If you don’t have a mobile strategy yet, you can use this blog series as the starting point for your mobile success. These steps will guide you through the planning, implementation, testing and improvement of a smartphone website that is compelling to your users and helps you achieve the goals of your organization.

To learn more, please stay tuned for part 2 of this series


There are currently no comments, be the first to post one.

Comment Form

Only registered users may post comments.


2sic Daniel Mettler (124)
Aderson Oliveira (15)
Alec Whittington (11)
Alex Shirley (10)
Andrew Nurse (30)
Anthony Glenwright (5)
Antonio Chagoury (28)
Ash Prasad (22)
Ben Schmidt (1)
Benjamin Hermann (25)
Benoit Sarton (9)
Beth Firebaugh (12)
Bill Walker (36)
Bob Kruger (5)
Brian Dukes (2)
Brice Snow (1)
Bruce Chapman (20)
Bryan Andrews (1)
cathal connolly (55)
Charles Nurse (163)
Chris Hammond (203)
Chris Paterra (55)
Clinton Patterson (28)
Cuong Dang (21)
Daniel Bartholomew (2)
Dave Buckner (2)
David Poindexter (3)
David Rodriguez (2)
Doug Howell (11)
Erik van Ballegoij (30)
Ernst Peter Tamminga (74)
Geoff Barlow (6)
Gifford Watkins (3)
Gilles Le Pigocher (3)
Ian Robinson (7)
Israel Martinez (17)
Jan Blomquist (2)
Jan Jonas (3)
Jaspreet Bhatia (1)
Jenni Merrifield (6)
Joe Brinkman (270)
John Mitchell (1)
Jon Henning (14)
Jonathan Sheely (4)
Jordan Coopersmith (1)
Joseph Craig (2)
Kan Ma (1)
Keivan Beigi (3)
Ken Grierson (10)
Kevin Schreiner (6)
Leigh Pointer (31)
Lorraine Young (60)
Malik Khan (1)
Matthias Schlomann (15)
Mauricio Márquez (5)
Michael Doxsey (7)
Michael Tobisch (3)
Michael Washington (202)
Mike Horton (19)
Mitchel Sellers (28)
Nathan Rover (3)
Navin V Nagiah (14)
Néstor Sánchez (31)
Nik Kalyani (14)
Peter Donker (52)
Philip Beadle (135)
Philipp Becker (4)
Richard Dumas (22)
Robert J Collins (5)
Roger Selwyn (8)
Ruben Lopez (1)
Ryan Martinez (1)
Salar Golestanian (4)
Sanjay Mehrotra (9)
Scott McCulloch (1)
Scott S (11)
Scott Wilkinson (3)
Scott Willhite (97)
Sebastian Leupold (80)
Shaun Walker (237)
Shawn Mehaffie (17)
Stefan Cullmann (12)
Stefan Kamphuis (12)
Steve Fabian (31)
Timo Breumelhof (24)
Tony Henrich (3)
Torsten Weggen (2)
Vicenç Masanas (27)
Vincent Nguyen (3)
Vitaly Kozadayev (6)
Will Morgenweck (37)
Will Strohl (163)
William Severance (5)
Try Evoq
For Free
Start Free Trial
a Demo
See Evoq Live
Need More Information?