What’s it like to be a modern marketer in 2015?
Build World-Class Digital Experiences with Evoq 8
Continued focus on content
Whether curated, sponsored or originally produced, content is the fuel behind world-class digital experiences. You’re managing more content than ever before and distributing it to more places than ever before.
With all of the content you're producing and managing, however, what can be a challenge? Storing and organizing it. Your content is stored everywhere: your desktop, your shared network drive and on services like Box and Dropbox.
When it's time to utilize a piece of content, where do you look? It can be time consuming to browse file folders across servers and systems.
Yes, you manage your website, but your responsibilities now include the overarching digital experience that you provide to customers. Expectations are high: if you don’t provide customers precisely what they want, they’ll leave.
More pressure to demonstrate ROI
Because Marketing is more measurable than ever, measuring the effectiveness of your content easily and quickly is critical.
How many page views did your blog post receive in the first 3 hours after publishing? How many conversions were driven from your product pages? What are the top referrers to the landing page for your upcoming webinar?
These are questions that marketers answer daily, but obtaining those answers can be a cumbersome process.
You work with colleagues across the organization; with customers and partners; and with agencies and freelancers. You marketing assets are spread across desktops, file servers and the cloud. On top of that, you work across 10+ different marketing tools.
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Imagine if you could:
Manage all of your content assets from a single interface, whether they are located in Box, Dropbox, SharePoint, Amazon S3 or a combination of all of them.
- Publish content out to web sites, micro sites, social media channels, customer communities and employee communities.
- Visit any page on your website and with one glance, determine its ROI.
- Provide customers with precisely the content they need, i.e. personalize and contextualize your content.
NOW AVAILABLE ON-DEMAND: Build World-Class Digital Experiences with Evoq 8
Imagine if you could do all this (and more) without costing you an arm and a leg.
Evoq 8 (from DNN) makes this all possible. You’ll build world-class digital experiences that customers love, while delivering the compelling ROI that management loves.