Leadtail studied Twitter activity from 500 North American B2B marketers over a 90 day period (June through August). They analyzed 113,039 tweets and 70,245 links.
Their resulting Social Insights Report gave us interesting insights about B2B marketers on Twitter:
- What keywords they use in their bio
- What social networks they're active on
- Top hashtags used
- What content sources they most engage in
Leadtail presented a webinar with us in which they paired results (from the report) with actionable insights to inform your efforts to reach these B2B marketers.
Social Insights on B2B Marketers
Here are the slides from that webinar.
How to Engage B2B Marketers Using Social Media from DNN
Social Insights: Top Marketers at Mid-Size Companies
We collaborated with Leadtail on a
new report. This time, we analyzed the Twitter activity of 504 North American marketing professionals at companies with 50 to 5,000 employees, including 91,805 tweets and 45,731 links shared from October 1 to December 31, 2013.
Download the report: How Top Marketers at Mid-Size Companies Engage on Twitter
Differences Between B2B and B2C Marketers
This chart (from the latest report) tells you all you need to know about B2B and B2C marketers on Twitter:
they're different. Look at these hashtags and consider the "events" they tweeted about. B2B marketers were interested in discussing Dreamforce 2013 and the Twitter IPO. B2C marketers, on the other hand, discussed Halloween, New Year's Eve and the Sound of Music Live!
The takeaway here is rather clear: if you're targeting B2B marketers, keep business topics close to the vest. If you're targeting B2C marketers, experiment with campaigns tied to pop culture and holidays.
Join Our Webinar
Leadtail and DNN presented a webinar to discuss the findings of this latest Social Insights Report. You can view the on-demand playback at the link below.