The Pothole in My Community
This is a scene I see every day. I’ve always wondered why
there was a gap between the road and sidewalk. Over the past two years I’ve
watched the gap
turn into a real nasty pothole. Drivers see a road and a
sidewalk and naturally they expect them to work together in harmony. After all,
that’s what they’re supposed to do right?
I watch drivers drive right through this pothole all the
time. When not paying full attention, I have driven right through it as well. I
just expect the road and sidewalk to know that they should meet each other so
I can have a smooth drive. But they don’t.
What else is wrong with this picture? Nobody thought about
how the water would drain. When teams don’t work together, problems can be
created that weren’t envisioned beforehand. So the water gets trapped and has
no place to go. There is no drain. With rain, the pothole gets muddy and deeper
over time. Because the two systems don’t work well together, the problem now
gets worse, but who is to blame?
Who’s Problem to Fix?
Was the road or the sidewalk put in first? Both teams did their job by putting
a road and a sidewalk down. They did what they said they could do and what they
were trained to do, but it’s not the best scenario for the people who drive
across this stretch of road. With
nobody to blame, drivers are stuck
looking at this ugly system that gets worse day by day. Over time, drivers have
found alternate routes around this pothole and
this road is less traveled due
to this eyesore.
Is There a Pothole on Your Website?
"The road is the Content Management
System (CMS) and sidewalk is the online community solution."
This same scenario happens when websites incorporate social
communities that don’t fit well. Users expect a site and a community to work
together seamlessly, without having a disjointed and frustrating experience. The
organization will want a
single view of both website and community data.
Recall the pothole: the road is the Content Management
System (CMS) and sidewalk is the online community solution.
The sidewalk and the road both serve their purpose: the
sidewalk serves pedestrians, while the road serves cars and bikes. Shouldn’t
these two entities work seamlessly together? What would happen if we had the
same construction crew design the road and sidewalk? Do you think there would
have been a different outcome? You bet.
What if you had one vendor who provides your CMS, while
another vendor who provides your online community solution. Do you think you
would be better served if one vendor could design both?
find yourself staring at the pothole between your CMS
and your online community solution
, then read further.
Seamless Integration between Website and Online Community
Let me briefly describe what we provide. Evoq Social, our
online community solution, is tightly integrated with Evoq Content, our Content Management System. Both solutions sit atop the DNN Platform.
We are a Content Management System, Application Framework
and Community Solution
all at the same time and all in the same database.
Unlike the pothole in the road, our customers don’t end up
staring down a fragmented experience between their website and online community,
wondering who’s to blame. Our customers don’t necessarily know which end of the
application they are using (the CMS or the community solution) because it all
flows together so well.
Since our solutions fit together so nicely, you can have
elements of both CMS and Social sitting side by side on a page with no problem.
That’s why you hear people calling DNN the Social CMS.
Common features of a Content Management System include:
- The ability to easily create, maintain and
- A user-friendly HTML editor that has workflow,
versioning, version-compare and auto-save
- SEO tools with intuitive URL management
- Customized design and layout via simple CSS
- Mobile functionality, such as responsive design and
integration with mobile apps
- Extensibility and scalability
- Having both broad and granular control of
security and permissions
- Digital Asset Management with multiple asset upload,
drag and drop, workflow, versioning, subscriptions and statistics
Common features of an Online Community solution include:
- Administrative controls for community managers
- Social Groups
- Activity Streams and Notifications
- The ability to like, follow, bookmark, share and
- Integrated Gaming Mechanics including reputation
points and leaderboard rankings
- Responsive design for user friendly experiences
on mobile devices
- Reports and metrics on community member activity
and content popularity
- Advanced Q&A and Ideation functionality
- Blogs, Discussions and Social Event Management
- Points that can be earned, Badges that can be
won and privileges that can be unlocked
When your CMS and your online community solution can do all
that from a single platform, then
you have a lot of power under one hood.
If Your Community Has a Pothole, Fix It
Pictured: And now the sidewalk is starting to crumble.
Without road and sidewalk crews working together to achieve
the goal of providing a holistic solution,
they have failed. I recommend you
look to solutions that work together seamlessly. Customers and end users don’t want to be
standing in a pothole of frustration when two systems don’t work together
Free Trial: Content Management System
If you’d like to see this in action take a
test drive of our solutions in the cloud. You won’t see any potholes in the road.
Start your free trial of Evoq Content.