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DNN and Leadtail Announce New Social Insights Report on Top Marketers at Mid-Size Companies

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  • 2/18/2014

DNN and Leadtail Announce New Social Insights Report on Top Marketers at Mid-Size Companies

SAN MATEO, CA--(Feb 18, 2014) - DNN, whose award-winning marketing solutions power hundreds of thousands of web sites and a large number of communities world-wide, and B2B social insights firm Leadtail, today announced a new report: "How Top Marketers at Mid-Size Companies Engage on Twitter." This unique study delivers social media insights into how top marketers at mid-size companies (50 to 5,000 employees) are engaging on social media, including what they talk about, the types of content they share, and which brands and people influence them most. Additionally, the report covers:

  • Which social networks are mid-size marketers active on
  • How they describe themselves in their bios
  • What hashtags they like to use
  • What top content sources they consistently share
  • Which publications and brands they mention most

The report also lists the top 50 people, such as Vala Afshar, Jay Baer and Ted Rubin, most frequently retweeted by top mid-size marketers on Twitter.

This original research has already been showcased in leading online publications including: Adweek, Search Engine Watch, CMSWire, and Social Fresh.

"Top marketers at mid-size companies share and engage in both professional and personal interests using social media, and this report offers actionable insights into those social activities," said Carter Hostelley, CEO of Leadtail. "It's a great starting point for anyone that wants to reach, engage, and influence this valuable group of decision makers."

To get these insights, Leadtail analyzed the Twitter activity of 504 North American marketing professionals at companies with 50 to 5,000 employees using its Social Insights Technology, including 91,805 tweets and 45,731 links shared during a 90-day period from October 1 to December 31, 2013.

"Leadtail's Social Insights Reports provide me with insights that I can use in my own social media marketing. Among other things, this report showed the distinct activities and tendencies of B2B vs. B2C marketers on Twitter," said Dennis Shiao, director of product marketing at DNN. "Brands targeting B2B or B2C marketers should study these differences and adjust their social media marketing accordingly."

To discover how you can use social insights to better reach, engage and influence mid-size marketers, join Leadtail and DNN for a webinar on February 19, 2014 at 9am PT / 12pm ET. During the webinar, Leadtail and DNN will share insights and findings from the study.

Register here for the webinar on this report.

Download a copy of How Top Marketers at Mid-Size Companies Engage on Twitter here.

About Leadtail

Leadtail is a B2B social marketing and insights firm that develops social media strategies for leading business brands and innovative companies such as: Alcatel-Lucent, WageWorks, Adaptive Insights, NetBase, PunchTab, and Socialtext. Using our proprietary Social Insights Technology, we also develop social insights reports on decision makers such as Marketing Executives, HR Executives, and CFOs, and these reports have been referenced in media and industry publications including: Business Insider, Forbes, Huffington Post, Adweek, MarketingProfs, CMSWire, and ERE.

For more information, visit and follow us on Twitter @Leadtail.

About DNN

DNN provides a suite of solutions that make designing, building and managing feature-rich sites and communities fast, easy and cost-effective. The DNN Platform CMS is the foundation for over 750,000 websites worldwide and powers Evoq Content. Evoq Social, our newest solution, enables businesses to create immersive, interactive communities. Thousands of organizations like Bank of America, Aetna, True Value Hardware, Whirlpool, the National Football League (NFL), the US Department of Defense (DoD) and Sports Direct have leveraged DNN to deploy highly engaging business-critical websites. Our rapid growth in product sales and deployments resulted in DNN being named one of the fastest growing private companies in America by Inc. Magazine in 2011 and 2012.

Get started building your online community today -- call us at (650) 288-3150

DotNetNuke® and DNN® are registered trademarks of DNN Corp. All other registered and unregistered trademarks in this document are the sole property of their respective owners.

Contact Information

Dennis Shiao
[email protected]

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