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DNN and Leadtail Announce New Social Insights Report: How B2B Marketers Are Using Twitter to Engage on Social Media

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  • 10/23/2013

SAN MATEO, CA (Oct 23, 2013) - DNN (formerly DotNetNuke), whose solutions enable marketers to build and manage social websites, and B2B social marketing agency Leadtail, today announced a new study: "How B2B Marketers Engage on Twitter." This special study delivers social media insights into how B2B marketers are engaging on Twitter, including what they talk about, the types of content they share, and which vendors and people influence them most. Additionally, the report covers:

  • Which social networks are B2B marketers active on
  • How they describe themselves in their bios
  • What hashtags they like to use
  • What top content sources they consistently share
  • Which publications, vendors, and people they retweet the most

The report also lists the top 50 people, such as Vala Afshar, Jay Baer and Michael Brenner, and vendors, such as Hubspot, Salesforce and Eloqua, most frequently mentioned by B2B marketers on Twitter.

"B2B marketers are business leaders focused on using social media to showcase their skills and expertise, and this report offers actionable insights into their social activities," said Carter Hostelley, CEO of Leadtail. "It's a great starting point for those that want to reach, engage, and influence this extremely valuable group of decision makers."

To get these insights, Leadtail summarized the actual Twitter activity of 500 B2B marketers using its Social Insights Technology, including 113,039 tweets and 70,245 links shared during a 90-day period from June 1 to August 31, 2013.

"We've enjoyed our collaboration with Leadtail. We're excited to share these insights, as they reflect the larger movement of businesses going social," said Dennis Shiao, director of product marketing at DNN.

To discover how you can use social insights to better reach, engage and influence B2B marketers, join Leadtail and DNN for a webinar on October 30, 2013 at 9am PT / 12pm ET. During the webinar, Leadtail and DNN will share insights and findings from the study.

Register here:

Download a copy of How B2B Marketers Engage on Twitter here.  In addition, DNN has published an infographic that lists ten blogs every marketer should read. 

About DNN

DNN provides a suite of solutions that make designing, building and managing feature-rich sites and communities fast, easy and cost-effective. The DNN Platform CMS is the foundation for over 800,000 websites worldwide and powers Evoq Content. Evoq Social, our newest solution, enables businesses to create immersive, interactive communities. Thousands of organizations like Bank of America, Aetna, True Value Hardware, Whirlpool, the National Football League (NFL), the US Department of Defense (DoD) and Sports Direct have leveraged DNN to deploy highly engaging business-critical websites. Our rapid growth in product sales and deployments resulted in DNN being named one of the fastest growing private companies in America by Inc. Magazine in 2011 and 2012.

Get started building your online community today -- call us at (650) 288-3150. DotNetNuke® and DNN® are registered trademarks of DNN Corp. All other registered and unregistered trademarks in this document are the sole property of their respective owners.

About Leadtail

Leadtail is a B2B social marketing agency that provides social media strategy and insights for leading business brands and innovative companies such as: WageWorks, Xerox PARC, Adaptive Planning, Alcatel-Lucent, PunchTab, SugarCRM, and PeopleFluent. Using our Social Insights Technology, we also develop social media insights reports on Marketing Executives and other business professionals, and these reports have been referenced in media and industry publications including: Business Insider, Marketing Profs, Forbes, Huffington Post, CMSWire, and ERE.

For more information, visit and follow us on Twitter @Leadtail.

Press Contact

DNN Corp. Marketing

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